I have undergone a RADICAL transformation! The Nancy you knew is GONE! This is the BRAND NEW ME.

This collection parodies the conflation of self-actualisation and self-commodification in the performance of a creative identity. Through the enduring romance of self-expressive creativity and neoliberal reverence for creativity as a tool for the enterprising self, personal identity has become a commodity to be mined, packaged, and sold by Creatives.

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Six look collection completed in fulfilment of Bachelor of Design w/ First Class Honours from Toi Rauwhārangi College of Creative Arts, Massey University (2024).

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Photographer: Zuyi Woon.

Models: Fuchsia Hames, Jayden Spendiff, Piper Park.

Additional Photography: Alannah Bradbury, Janaye Kirtikar.