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001. BRAND NEW ME

I have undergone a RADICAL transformation! The Nancy you knew is GONE! This is the BRAND NEW ME.

This collection parodies the conflation of self-actualisation and self-commodification within the performance of a creative identity. Through the enduring romance of a self-expressive creativity and the neoliberal reverence for creativity as a tool for the enterprising self, personal identity becomes a commodity to be mined, packaged, and sold by creatives.

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Six look collection completed in fulfilment of Bachelor of Design w/ First Class Honours from Toi Rauwhārangi College of Creative Arts, Massey University (2024).